BLACK EDITION POWDER PAID CAMPAIGN
12.3 M
views
$231K
in revenue
185
UGC creators supported
In this campaign for Huel’s Black Edition Powder I created performance-driven video creative for Huel’s Meta paid media account. The 10 top-performing ads generated $231K+ in revenue, 2,665 purchases, and 12.9M views. Before I joined, the team struggled to consistently identify creative that performed; within my first month, I developed an ad which generated $69K in revenue, 760 purchases, and 5.2M views. Since then, we’ve continued to see strong-performing creative emerge from this approach, creating a more consistent pipeline of winning content.
ORGANIC SOCIAL MEDIA - IG AND TIKTOK
15.5 M
views
20+
partnerships managed
50%
channels growth
At Van Leeuwen, I created short-form content designed to engage Gen Z and Millennial audiences, contributing to 50% annual TikTok growth and 15.5M+ views across Instagram and Tiktok. I also led creative development and content production for 20+ brand partnerships, including Kylie Cosmetics, Carnival Cruise Line, LoveSac, Guinness, Leah Kateb, Touchland, the US Open, Dancing with the Stars, Ed Sheeran and more - Developing original concepts that brought each partnership to life through social-first content and in person activations.
DESIGN AND LIFESTYLE CONTENT CREATION
24.8 M
views
100K
collective followers
93%
reach to non-followers
While working with brands I’ve simultaneously built a 100K+ audience across TikTok and Instagram by developing short-form content tailored to Gen Z and Millennial audiences. In a 90-day period, my content has generated 24.8M+ views and 40K+ net followers, with individual videos reaching 8.5M+ and 6.1M+ views and 93% of my content reaching non-followers (new audiences). I love combining content pillars of tutorials, vlogs and comedy to reach new audiences and maintain my current audience.
let’s work together. nicklloydmedia@gmail.com